Point-of-sale advertising sign featuring the Philip Morris "Johnny" bellhop character in red uniform, flanked by oversized King Size and Regular cigarette pack illustrations on a red and black ground. Text reads "NOW! PHILIP MORRIS KING-SIZE OR REGULAR.
Brand: Philip Morris
Character: "Johnny" bellhop
Dimensions: Approx. 16x22"
Construction: Printed cardboard/lithograph
Era: Mid-century, estimated 1950s–1960s
Condition: Fair to good vintage condition; edge wear, surface wear, and creasing consistent with age; mounting holes visible